This will be my rant for today and some well-meant advice. So please read on if you feel up to it. It is all connected to your business and learning how to get where you want.
You have probably noted all the offers about webinars and YouTube videos that will show the secret to…. and solution to…. and more.
The copy promises that attending this webinar or course, it will solve all your pain points, and suddenly your daily activities as an affiliate marketer will generate tons of leads and revenue… sounds familiar?
I have seen so many such webinar offers and have opted in on quite a few of them. Every time I was disappointed, with a few exceptions.
It is the same thing over and over again, and I have literally become sick of webinars that do not deliver on what they promise.
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Why Don´t The Marketers Deliver on Their Promise?
Why must “everyone” try to sell you for almost the whole duration of the webinar´s running time? I know that webinars are often one part of the optin and sales funnel method, but it really ticks me off, big time!
You see a great headline that captures your attention, there are some great promises in the following copy of the ad or funnel for the webinar, and everything looks great. It follows the hook, story, offer formula to the point.
And the formula works because it makes you start to think, “Yeah, hmmm, this looks like it could be of benefit and value to me”, and you go ahead and register for the webinar. You grab a great cup of coffee, looking forward to good value for time spent on something that is your “pain point” to get your business going.
And what happens… during 20 minutes to 30 minutes, there is some good value, and things seem golden, and that you will get the value you were promised before you signed up, but then it starts;
The next 30 to 45 minutes is only SELLING and nothing else! And, of course, you stay for a bit because this is not what you signed up for, but you believe that there will be some added value a bit longer down the line.
You leave for another cup of coffee while the webinar is still running, hoping that the selling will stop. When you come back, it is still SELLING, repeating the same thing again, and again, and again.
And the best part is that it is well-known marketers with an excellent reputation to their name that do this.
I can understand if it is inexperienced marketers that do this. But when it is well-known people, that has been in the business for a long time that uses such a method, they must have lost their integrity, ethics and moral.
The only thing that matters to them, is short term gains, monetary wise, not having any mission anymore to help others to solve their pain points and get closer to their goals.
Business Ethics, Moral, Integrity and Authenticity
I have been working in several industries, also in the government, where we are taught about moral, ethics and integrity in all we do. Based on that experience, I expect to see the same thing in online marketing training.
I find it very strange that someone wants to sit down and, in fact, waste other people´s time, even if they have a good product or a good service. This applies to all, but especially when it comes to well-reputed names in the marketing industry, that should know better.
The worst part, they don´t seem to understand that as role models, beginners in the affiliate marketing industry will model the behaviour they show. Using such a method, they show disrespect and contempt for their target audience and viewers, BIG time.
I will not brag or say that I am better than others. But I know how I want to be” served” by those I chose to sell a product to me. I still have my integrity and moral left and intend to keep it that way.
Giving without excepting anything in return will attract followers that will be loyal to you, trust you and what you have to offer.
In several of these webinars, it is said that it is essential to sell ethically. I don´t believe that all who uses this phrase understand the meaning and concept behind it. It is just there because it is a “trend” and a fancy word.
I say this because the proof is in the webinar´s content when they say and promise one thing and in the next step delivers something else than what they have pledged to earlier in the webinar.
How To Kill Your Business For Good With False Promises
As Online Entrepreneurs and affiliate marketers, we have an obligation to our audience to be fair and trustworthy and not sell false promises and hopes. If there are upsells in a product, don´t hide it, and don´t say that it is free.
We have to be transparent with our business and what we are promoting. We need to show respect for people who may be in a dire situation, trying to find a way to make ends meet, seeking solutions in what we offer through our content is crucial.
Failing in delivery on our promises creates a bad reputation that will spread quickly in today digitized world. It will give you a bad reputation, that will take time to recover from, if you can at all.
Wealthy Affiliate and Legendary Marketer As Role Models
I am so happy to have discovered Wealthy Affiliate and Legendary Marketer. They teach the right attitude and respect for your target audience in their educational content.
If you register for their training, follow the training diligently and put it into practical use. I know that many people take shortcuts when it comes to ethical and legal stuff. It is so dull all that stuff, so why bother? I just want to start making money!
Skipping that step will get you into trouble, and you will lose customers.
There is a reason why this topic is covered so comprehensively in the training you get from Legendary Marketer. If I remember correctly, the legalities training webinar is 1 hour and 45 minutes long, with a slide deck of 45 slides!
Let’s just listen and read carefully to what they are teaching. We will develop an automatic habit to provide consistent value in our content, which respects our business’s legal aspects.
Final Words and A Silent Prayer to All the Marketers Out There, New or Experienced
Please be authentic and genuine and think about what your target audience is looking for. You are here to serve your audience, not yourself.
Do you want to sit through a webinar from 30 minutes to 2 hours, and you get nothing else out of the webinar other than “sweaty ears” and wasted time that instead could have been used to write blog posts for your own website.
Be patient and follow the formula taught by serious marketers and platforms like Wealthy Affiliate and Legendary Marketer.
Avoid the “shiny objects” and promises to make quick cash during your journey to become an online marketer. It is the way to the “dark side”. And finally, Do the training at least one more time. Just like the top athletes, training will turn you into a master of your skills.
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