How do your rank on the first page of Google? In this article, I will guide you through 5 steps on using SEO to do that. I have studied techniques taught by other marketers, and this formula will help to increase the chance of ranking on the first page of Google. The formula seems to be the “red line” that the marketers that are successful follow.
If ranking as number one in Google is your goal, the steps in this article are actionable and easy to implement. But I have a confession to make; I am not an SEO expert; I am relatively new at affiliate marketing, and my websites are just starting to get noticed. But I have had a little bit of a hard time getting ranked high, no matter what I have done, and that is why i decided to take a deep dive into SEO.
My affiliate marketing career is fairly new and my SEO skills are very basic even if I have been an affiliate marketer and blogger for more than a year. My SEO skills have drowned in all the noise of other skills I needed to acquire as a beginner affiliate marketer.
To make matters worse, I have let myself follow a lot of advice from people who call themselves SEO experts. They say; “Create great content. .” “, Add keywords to your page: “Make sure that your site loads fast .”
Understand me correctly; the advice mentioned is not bad. But the advice is not going to revolutionize your rankings to the top of Google’s first page. After my first year as an affiliate marketer, reading lots of tutorials, attending many webinars, and diving into case studies on SEO, I am finally starting to put the pieces together.
I have gathered methods others have used with success and modelled them into my own recipe that will rank you high on Google. It is a 5 Step Method To Rank #1 In Google in 2021, that several marketers are using, and you can model the technique to see your rankings get a boost.
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Step 1 Find Three Keywords
You have to find keywords for designing your blog post, no matter which method you use to find topics to write about. Find three keywords. What you should be looking for are good low competition keywords. The keywords need to be long-tailed, i.e. a long-phrase like; “how do I make cappuccino with lactose-free milk”, not just a single word. If you haven’t heard of them before, long-tailed keywords are just long and very specific.
Start with Google Search, which is the best place to find keywords that people are using. Pick three keywords from the search results not from Authority sites, but personal blogs or, even better, from the forum on sites like Quora and Reddit.
Next, take the keywords you find and head over to the website; AnswerThePublic. It is a free tool that finds questions that people ask on forums, blogs and social media. It turns those questions into excellent keywords, usually long-tailed, and backs up your findings in Google.
The drawback with AnswerThePublic is that you have only limited searches available each day. If I remember correctly, it is five each day.
For example, a keyword like “Caffe Latte” is a short tail keyword. But “Caffe Latte breakfast recipes” is a long-tail keyword. Even though not many people tend to search for long-tail keywords, they’re also not very competitive, which is perfect keywords if you’re starting out.
Another good resource is the website explodingtopics.com. It is a free tool that shows you trending topics across several industries like tech, health and more. The topics shown are relatively new, and the keywords people use to find information on them aren’t usually that competitive. If you want to, you can sign up for a weekly newsletter from the site, informing you about four trending topics each week.
I also use Alltop.com to see what is trending topics in different niches.
Step 2 Create Epic Content
Brian Dean of Backlinko recently teamed up with BuzzSumo to analyze 912 million articles. One of their findings was that most content on the web doesn’t get shared or linked to. The findings showed that 94 % of all articles online have zero links, which was a big surprise.
The simple reason for that is that most of the content that people publish isn’t especially great. If the content is not great, it’s going to get lost among the vast amount of blog posts, Tweets, YouTube videos and Instagram Reels that are published every day. To make your content stand out, it can’t just be good or even great. It needs to be epic.
A formula for creating epic content does not exist, or else everyone would do it. But, you can do a few things to increase the odds that people will find your content, share it, and, hopefully, link back to your content.
Publish content that’s long and in-depth. Longer content got more links than short content. Specifically, long-form content got an average of 77 % more backlinks than short-form content. But it will not automatically bring in thousands of links.
Instead, publishing in-depth content that covers an entire topic in-depth can increase the odds of people linking to you.
Make sure that you have a compelling hook. You want to add something that catches the readers’ attention and makes them stay to read the whole article you have written. This is called a hook. A good hook is something that would make a blogger, journalist or another marketer wish to link to your content.
Your hook can be a case study example, a unique strategy, a rare interview, a tool or widget, or even a visualization.
Anything that makes someone want to link to this can work.
Step 3 Keyword-optimize Your Content
On-page SEO has evolved a lot over the last few years. Several years ago, keyword optimization was all about stuffing your page with keywords. Today the goal of On-page SEO is to give Google a good idea about what your page is all about.
You still want to use keywords on your page, and the core task is to help Google understand your pages’ overall topic. Follow the steps described below:
- Include your target keyword in a few specific spots on your page. Google will easier understand that your page is about that specific term.
- The first place is in the first 3 or 4 paragraphs,
- the next place is somewhere in the middle
- lastly, a suitable place near the end of the blog post
The next step is to make it much clearer to Google what your content is about. The best way to do that is LSI keywords. LSI stands for Latent Semantic Indexing. The keywords of this category are words and phrases that are closely related to your target keyword. LSI keywords tend to appear next to your keyword around the web.
For example, if your target keyword were “cars”, then LSI keywords might be automobile, engine, road, tires, vehicle, and automatic transmission“. When Google sees LSI keywords on your page, it will tell Google that you have actually written what you said you would write with your selected keyword.
To locate LSI keywords, you search for your keyword and scroll to the bottom of the search results. The keywords written in bold text are usually good LSI keywords. Take a few of these LSI keywords and distribute them to your post.
Step 4 Optimize Your Content For Users
Several years ago, Google would rank pages based mostly on who had the most backlinks. Backlinks are still essential, but to rank in Google today, backlinks aren’t enough anymore.
With the latest updates Google has rolled out regarding its algorithm, your content needs to be optimized for the visitors to your website. Google pays very close attention to how people interact when they visit your site. They want you to keep your visitors staying put on your site as that means you have good content and provide a good user experience while they are there. If they notice that people quickly after visiting your site, you will be downranked.
The following framework for creating your blog posts will help you optimize your content for your visitors. The way you structure your content will provide people with actionable info quickly, and make them stay on your page
Start your post off with a short intro, remembering to add your chosen long-tailed keyword in the first paragraph. Then get right into the body of your blog post. This can be a step by step guide, tips on alternative ways to do a task, recipes, workout plans or whatever you’re going to cover. Also, remember to repeat your chosen keyword in the body of your post but not too many times.
The next step is to, make sure that your content’s design is on point. Studies show that people primarily judge your site based on the design first and content second. So if your site and content are not easily readable or maybe have a very dull looking overall design, you can experience a high bounce rate.
Understand me correctly; your site doesn´t need to win any design awards or look fancy. But a simple design tends to work best. For example, look at my site and my posts, there’s nothing remotely fancy about them, but they have a clean design that should make it easy to read and skim through.
A piece of tangible advice is to restrict each paragraph to a maximum of 4 lines for readability.
Step 5 Build Backlinks
There are many opinions about backlinks and if they are still important for SEO. Rest assured, they are. Perficient Digital has been tracking the importance of backlinks over the last three years. And they found that links are just as important today as they were since they first started tracking them.
If you follow the steps so far, you already have a strong foundation for building backlinks by creating epic content, optimizing it for users, and adding hooks.
It’s just a matter of “promoting” your content out there to build those links. One recommended method to do that is a method called “broken link building”. Broken link building is building backlinks by replacing links to 404 pages with a working link to a target website. You can get links from super, authoritative websites with this method.
Go to an authoritative website of your choice and find a broken link on a page that you want to get a link from.
You can use the Check My Links extension for Google Chrome. The extension is free to use. What it does is automatically crawl all of the links on a page and find broken links.
On your own website find an article that will make a good replacement for the dead link. Then reach out and send an email to the website with the broken link and ask them if they want to swap out the dead link for a link to your content. The request can look like this;
“I found a broken link on this page and after looking through my site, I found this post that would be a pretty good replacement.”
Backlinko has a great article describing the method of broken link building. Search Engine Journal (SEJ) has also great articles on SEO and broken link building
Using Stock Photos
I have seen a lot of questions about using stock photos on your website and if it will hurt your Google rankings. According to Baclinko, Reboot Online recently ran an interesting experiment, to check if this was the case.
They created ten new websites and optimized around a keyword that they chose specifically for the experiments on five of the newly created websites, and they used five stock photos already used on a bunch of other websites. For the other five websites, they used their own images, to make sure they were 100 % unique.
The experiment showed that the five websites with unique images outranked the websites that didn’t use unique images. So the bottom line is to try to use unique images in your content whenever you can.
Use unique images whenever you can. You can create unique pictures with your phone or illustrations you make in an image editor, illustrator, or even screenshots you have taken.
Some Final Words
The 5 methods described in the post should create the basis for getting good rankings from Google in 2021. The main key is to do good research for your articles, use long-tailed and low competition keywords, create a good framework or template if you will for the blog post itself. Further try to use backlinks to authoritative websites and make sure the imagery on your site is mostly unique, created by you.
If you want to learn more about SEO techniques and how to write blog posts that rank well on your website, one of the best places to start is Wealthy Affiliate. There you will also learn SEO as explained in the article.
Another very good platform to learn how to do online marketing and making money online is Wayne Cowe´s OLSP system. The platform offers great training and tools for free to teach how to start making money online.
How did you find today’s article? Did you learn something new, if so, leave a comment below, tell me about which SEO methods you use?