I have been focusing the last two weeks on getting my first landing page set up. It has been a process of discovery, frustration, irritation and revelations, you know, the famous AHA moment.
I will share my experience with you and hopefully, you will get something out of this and avoid some pitfalls I have done. I have tested several software tools that you can use to create your Landing Page. My findings are that you do not really need any other tools than your website builder to create a landing page. For me, I can use WordPress, because that is my website builder.
I have been doing affiliate marketing for 10 months, and are a newbie in this business. I didn´t really start to put serious and focused efforts into it, before November 2020. Please read about my memoirs of a newbie affiliate marketer in terms of creating Landing Pages.
Affiliate Disclaimer: The post contains links to merchants and services. These links are affiliate links. When you click on these links and make a purchase, I may receive a commission from the purchase. The purchase will be of no extra cost to you.
Third-party Disclaimer: We are not legally responsible for what happens when you click on third-party links, because we have no control over third-party websites, content, functionality, or security, and cannot be held responsible for any technical or other damage to your device such as a computer, mobile or tablet used when clicking a link to connect to other platforms, download material, install, modify or distribute any material, software or other.
Earnings and Result Disclaimer: Programs or products mentioned in this post, article or review, that involve earning money will not work for everyone. There is no guarantee for success, because there are too many factors that influence the results such as skills, knowledge and circumstances that we do not control. We intend to provide you with opportunities and tools that potentially can be helpful to your success.
Opinion Disclaimer: All views and opinions expressed in this post, article or review, are my own and not the merchant(s) or provider(s) views or opinions. Projections in this post, article or review are not endorsements.
How Do You Choose The Type of Landing Page to Use
I started this year with a big promise to myself, what I will achieve by the end of the year, and each month. You can read it in the article; I have 10´xed My results In 2021. Where am I today?
Not where I want to be is the short answer to this, I have been a bit distracted and I have to focus on the tasks ahead getting where I want. One of these tasks is the Landing Page. If you don´t have a landing page, you lose a lot of leads which you can nurture via E-Mails.
In my opinion, I need 3, one for general use, which I can link to anywhere, one for capturing people via social media posts and articles in general, and one specific link in bio landing page to be used in the bio section of social media like Instagram, Tik Tok and maybe Facebook.
The Strategy and Framework Behind a Landing Page
As we start out as affiliate marketers, blogger and influencers, we need to create content. Someone has to see your content and read your content to become a follower and loyal “fan” of yours.
To do this you need to have control over where you want your fans, i.e. your target audience goes when arriving on your website. And you would want to steer your audience getting their e-mail address so you can nurture them in relation to what you have to offer.
A landing page does this. From the landing page, it will guide your visitors to your home page, social media channels, podcasts, YouTube channel and social media platform accounts where you introduce yourself and directs your audience in the direction you want.
When anyone visits your website, you want them to see your Landing Page first. Bear in mind that every page or post on your website is in fact a landing page, when I say this, that means that the page or post your visitor sees first is the landing page. But, You can control what they see before letting them roam free on your website.
More specifically, I would lead them to a couple of other pages or posts, that are specific to my niche, how to start affiliate marketing, and as I do this I lead them to the best platform I know of to start and that is the starter membership at Wealthy Affiliate (WA).
WA has a great introduction to this business model, with 10 free lessons on affiliate marketing in 7 days and one free website to build your first site.
to attract people to your website and landing page, organic traffic from searches and “funneling ” them to your site from social media like Facebook and TikTok
Different Tools For Different Needs Creating Landing Pages
Which tool you use to create your landing pages is a matter of preferences. The important part is to connect the landing page to an autoresponder to collect emails in one place.
An autoresponder is a tool that gathers all your visitors in a list, which you then can start sending emails to, following up on them with tips, stories and offers. The basic thing is to be a “buddy” and create a mutual relationship of trust. I will publish another article about autoresponders, how to use them and my personal recommendations of which autoresponder to choose
A page created in WordPress is the simplest and best way of getting started. Design it how you like, insert a form to collect your visitor’s email, and link that page to another page or post on your website.
I great feature in WordPress is the plugins. There are several plugins that you can use to create both a landing page and a user form to collect your visitors email. I haven´t read any of the plugins available, even if I have a couple of them installed, but not activated.
One thing to take notice of is that some autoresponders also have WordPress plugins that makes life much easier in order to integrate a landing page on your website.
There are several autoresponders to choose from that has ready-made templates you can use and they are usually easy to customize. But the downside with autoresponders is in relation to some configuration settings which can be quite challenging getting right.
Some autoresponders I have tried has a somewhat difficult user interface which takes time getting used to.
The autoresponders usually come at a cost. The only 2 I know of at the moment that offers free subscription plans are Aweber and Convertkit. I use both of them at the moment, but I prefer to use Aweber which is a bit easier getting started with.
Graphics Software tools, like Canva. Canva allows you to create a landing page of your choosing based on their templates, download it and use it on your website, or you can publish the landing page directly from Canva.
Summary and Some Final Words
Traffic to your landing page can be obtained by making your presence known by making your website grow in authority on the Internet. This is one by posting content of value on a regular basis, using the keywords that will attract your target audience.
Further, you can place your landing page URL in your bio, your posts or videos on the social media platforms you use, or you can make use of Ads Campaigns.
The bottom line is to make sure to create the content of value in everything you do, form the content you publish on your website to the content you write on your landing pages and social media. Be an authentic and genuine regular person that people can relate to, and they will click on your landing page and see what you have to offer.
If they do not take what you offer this time, you have their email address, and can send them other offers via nurturing them through an automated email series.
Leave a comment below, and share on your social channels if you find this article useful.
Have a fantastic day!
– Never Stop Learning and reach For The Skies –